Project Info
The Bayanihan Club represents the Filipino community at Fanshawe College. As a club officer, I led the graphic design, rebranding, and social media marketing division of the organization. This project aimed to deliver professionally themed designs that showcased informative content, including events, celebrations, contests, and educational material, to boost engagement.
The Process
The project began with research into Filipino culture, incorporating elements inspired by our heritage. It features ethnic patterns, floral and sea designs, and sharp layouts for an authentic look. Custom color palettes were developed based on the Philippine flag. The Fanshawe logo is subtly overlaid on all backgrounds, complemented by playful fonts and icons. The designs also include themed vector illustrations and photography.
Tools Used
I utilized Adobe Illustrator for all designing and branding processes. Additionally I used Adobe Photoshop for photo editing and compositing for the posters. One aspect included as well was drafting the designs through hand sketching and drawing to visualize the layout and overall composition of all outputs.
