Project Info
Mendel Balm Cosmetics is a project focused on creating a custom brand identity, motion graphics, and product designs for a makeup company. The visual style of the brand captures a fun and playful vibe, featuring vibrant colors and tropical elements. Tailored to the new generation, it introduces three innovative products: lipstick, eyeliner, and face mist, designed to enhance vibrant beauty.
The Process
The project began with the development of a logo, starting with preliminary sketches that creatively combined the letters "M" and "B" to form a palm tree. Themed colors were carefully chosen to ensure a vibrant aesthetic. Custom product shots were created using mockups and accompanied by advertising materials. Motion graphics were planned through storyboards, showcasing the product alongside real-life footage.
Tools Used
Adobe Illustrator was used to design the logo and create various promotional materials, including advertisements, magazine spreads, and social media assets. Adobe Photoshop was employed to customize the product through photo manipulation and color adjustments. Adobe After Effects and Premiere Pro were utilized for creating motion graphics, animations, music editing, and producing the final spot commercial.
