Project Info
Asosasyon ng mga Pilipinong Mang-aawit hosted the sixth edition of their singing competition, titled Bagong Kampeon. The event featured over 15 contestants and a panel of judges. The design included a refreshed version of the original logo and cohesive theme integration across all promotional materials. Red and gold were chosen to evoke a formal, red-carpet Hollywood aesthetic.
The Process
The design workflow began with gathering assets that featured a luxurious geometric red and gold background. This was followed by the selection of vector images, including stanchions, a microphone, and the logos of the organizations and sponsors. Bold and cursive fonts were also chosen to match the theme. Lastly, portrait photos of the contestants were incorporated into the final designs.
Tools Used
I used Adobe Illustrator to design the layout of all posters and vector elements. Adobe Photoshop was also utilized to edit, retouch, and add effects to the portrait photos of the individual contestants, which I photographed myself. The final results were delivered across marketing materials, motion graphics, tickets, and printed posters.
